Today, ID Branding, a full-service brand culture agency, announced that it has welcomed Joshua Berger as its new creative director. Berger is founder and creative director of Plazm, listed by ID Magazine as one of the world’s 40 most influential design firms. Bringing a wealth of design and art direction expertise to ID Branding, Josh adds to an expanding team of highly-skilled creatives that have joined the agency in the past year.

If you think the biggest problem with film festivals today is that there's not enough hot rods, zombies, pin-up usherettes and beer, then the Hot Rod Monsters Film Festival in Seattle is the answer to your Kustom Kulture prayers. The two night festival begins on Saturday July 18th, goes through Sunday July 19th and is described as "a working class film celebration of grease, ink and iron.” It may not be SIFF but it’s definitely fresh and exciting.